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Transora and CPGMarket are industry's response toretailers' B2B marketplacesThe large consumer industry companies have entered the business to business e-commerce competition. Two new marketplaces have been established during the last months. Transora is owned by large American multinationals such as Coca-Cola, Procter & Gamble and Kraft Foods. CPGMarket is the brand new European response, with Nestle, Danone and Henkel as the founding partners. In its press statement, Transora says that services will span the entire supply chain from suppliers to manufacturers to retailers. It will provide procurement, vendor and product catalogs, online order management, supply chain collaboration and financial services. The company says that it wants to provide other more strategic services in 2001. These will include collaborative planning, forecasting and replenishment between manufacturers and retailers. Some fifty producers of consumer products have committed nearly 250 million USD to fund the venture. This funding will be sufficient to build the infrastructure and fund start-up operations for the new company, Transora says. The European competitor CPGMarket estimates that it will need 70 million Euro (60 million USD) to launch a profitable operation by 2003. The new company will begin its operations in October this year. Earlier, all major retailers have grouped themselves in their own business to business e-commerce marketplaces, notably Worldwide Retail Exchange, Globalnetxchange and RetailersMarketXchange.
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