12 September 2000

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7-Eleven in Japan combines convenience stores with e-commerce

The convenience store giant 7-Eleven will launch an ambitious e-commerce operation in Japan. Using the network of 8,000 7-Elevn stores, 7Dream.com customers can order products over the Internet and pick them up and pay them in a shop. As the convenience stores normally trade until late at night, this will add to the pressures on traditional retailers.

Ito-Yokado, which owns 7-Eleven, will hold a majority of shares and is joined in this venture by Sony, Mitsui, NEC, Softbank, Kinoscope, Japan Travel Bureau and Nomura Research. The 7-Eleven chain comprises some 20,000 stores in Japan, the United States and other countries.
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