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Black Book published in English by UNI Commerce and ver.di
The Black Book on
Lidl has been published in English as a joint project by UNI Commerce
and ver.di. It tells the stories of mainly German Lidl workers and lays
bare the poor labour relations of the hard discounter. Present all over
Europe, and fast growing, the discounter of headband fame is a
frontrunner for walmartization of the continent's working life.
Probably the most
publicized Lidl scandal was when media reported that women workers in
the Czech Republic had to wear special headbands during their monthly
periods, to be able to visit the toilet during working hours. Without
this means of identification, they were confined to their cash registers
or other work stations just like everybody else, until the next
scheduled break.
Retailer of headband
fame
The Czech Lidl
scandal, which management denies to ever have taken place, brought
unusually strong condemnation from the public, and wry smiles from
competitors. Top managers from other German retail giants, who happened
to participate at a meeting in UNI Headquarters in Nyon when the news
broke, said that they could well believe that this has happened - but in
their companies, they added, workers have the right to use the restrooms
when they need to.
Although the Lidl
Black Book does not tell the headband story, and whether it was really
true or not has never been really verified, it does tell about other
kinds of appalling management behaviour. Particularly at home in
Germany, the company seems to have put in place a system of management
by fear. Every worker is under suspicion, and everyone should be afraid.
No place for unions
Like in Wal-Mart,
trade unions have no place in Lidl's universe in Germany. Union busting
is always the rule of the day, and the amoeba-like structure that the
Schwarz empire has created makes it possible to stop all attempts to put
in place normal worker representation structures. But still, ver.di is
making progress in organising and building union strength at Lidl.
Outside the home
country, the company seems to have resigned to the reality of having to
adapt to local legislation and rules. Particularly in the highly
unionised Nordic countries, Lidl has therefore joined the employers'
associations and is applying collective agreements. But also here, the
company's crocodile teeth have started to show. It becomes ever more
obvious that the hard discounter has difficulties in adapting to the
culture and habits of its host countries.
Low consumer confidence
Low prices is one of
the common features with Wal-Mart, but otherwise the German
multinational seems to find it hard to gain customer confidence.
Consumer surveys regularly show Lidl in the back of the pack, trailing
far behind its multi-format and supermarket competitors. And an
important thing - these are normally much better employers, engaged in
constructive social dialogue with commerce unions.
It is probably no
coincidence that so much is common between Lidl and Wal-Mart. When it
comes to the commercial idea, Lidl is a copy of world's leading hard
discounter Aldi, also at home in Germany. But to its human resource
behaviour, and its behaviour towards producers and suppliers, Wal-Mart
is the role model. In Europe, Lidl has in fact become a frontrunner in
the walmartization of working life.
What about sweatshops,
Lidl?
What one does not
often hear are questions about the social responsibility in Lidl's
supply chain. Whereas other leading retailers more or less successfully
try to apply social responsibility codes, Lidl has not been heard
speaking about it. It is good that NGOs and media keep a watchful eye on
those retailers who have committed themselves to demanding decent
employment and working conditions at production sites in China and other
countries. It would be equally good if also Lidl, Aldi and other
discounters were paid similar attention. One might uncover a lot of
sweatshops, to explain the low prices.
Back to the Black
Book. Its name relates to Dieter Schwarz - Schwarz meaning black - who
built the company and still pulls the strings in the background. Would
you like to have a copy, you can order it from ver.di in Berlin, at the
contact address below:
Order
"Black Book"
"The Black Book on the
Schwarz Retail Company"
by Andreas Hamann and Gudrun Giese
Vereinte Dienstleistungsgewerkschaft ver.di, UNI Commerce
Berlin, Nyon Dezember 2005
Price: € 8.00 plus Shipping
To place an order, please contact:
ver.di Bundesverwaltung, Paula Thiede Ufer 10, 10179
Berlin
Telefon +49 / 30 / 69 56 - 27 36, Fax +49 / 30 / 69 56 -
38 72
lidl-aktion@verdi.de
http://lidl.verdi.de
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